Information Regarding Simpson, Hall, Miller & Co.

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International’s New Patterns

“Simplicity” and “Springtime” are the two new sterling flatware designs now being presented to the market by the Simpson, Hall, Miller & Co. branch of the sterling silver division of the International Silver Co. The one, as its name implies, relies on the rare beauty of simple outline and graceful modeling for its appeal, while the other—Springtime—is richly ornamented with a flower motif taken from the Renaissance period. National advertising publicizing these designs to the consumer will appear in class magazines—Vogue, Harper's Bazaar, House & Garden, House Beautiful and Fortune, and supporting local copy will be run in Sunday rotogravure sections of newspapers in the country’s big buying centers. Numerous dealer helps, folders, price lists, display pieces, and an attractive chest for window use, are available to dealers to aid their promotional efforts.

Source: The Jewelers' Circular-Keystone - April 1935

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