Another departure from precedent is now open to the progressive jeweler— this time in prize trophies. Heretofore it has been conventional to award shields and cups to the successful in contests of all sorts—especially in the realm of sports. Such trophies are fitting, indeed, and are symbolical of the spirit which prompts their award.
But, in many sports—golf, tennis, bowling, and swimming, for example— there has been felt the need for prizes of a more practical and useful nature. To meet this need, the Sheets-Rockford Silver Co., Rockford, Ill.—pioneers in originality—are offering a new service. Many of their popular silverplate articles—smoking sets, water pitchers, coffee services, sugar and cream sets, and all sorts of table hollowware are offered with “sports etched” designs.
This company has produced a large group of etched designs—suitable to the various sports or contests for which awards are given. These striking designs can be etched on any of the above mentioned articles at a very nominal cost—rendering them exceedingly acceptable as prize trophies.
Sheets-Rockford Silver Co. - Rockford, Ill. - 1929
Source: The Jewelers' Circular - 15th August 1929
Trev.
