15, Little Collins Street West, Melboune

D. Rosenthal & Co. - Melbourne - 1877

Rosenthal, Aronson & Co. - Melbourne - 1881
This business of general importers and manufacturers of jewellery is one of the oldest houses, in Victoria. The originator of the now prosperous firm, Mr. David Rosenthal, the present senior partner, came to Melbourne in 1852. with Mr. H. Feldheim as a partner, and after two years had elapsed, Mr. A. Berens became associated in the partnership. Business greatly increasing, the firm was further strengthened by the accession of Mr. Saul Aronson, now the resident partner in the London house at 28 Camomile street, E.C. In 1878 Mr. George Alfred Aronson was added to the partnership, and in 1886 he opened on behalf of the firm a branch house at Brisbane, Queensland. The firm has also a branch at Launceston, Tasmania. Originally beginning operations in a small building in Elizabeth street, in which three firms were located, they have removed the seat of business successively to Flinders-lane, Little Collins street west (the present site of Mr. George Robertson's publishing establishment), Russell street, No. 1 Little Collins street, and finally No. 15 Little Collins street west, where Messrs. Rosenthal, Aronson and Co. purchased and occupy their present extensive premises, and where, in addition to general importing, a very large business is done in the manufacture of jewellery. Operations in this industry have expanded so much that it has been found necessary to add largely to the original building, and a four-story bluestone building has been erected to supersede the iron store where the crockery business was formerly conducted. The warehouse has a frontage of 25 ft. to Little Collins street, and a depth of 250 ft., a varied stock of hardware, tobacconists' goods, watches (Rotherham and others), musical instruments, crockery, glassware, Sec, being kept on the four flats. Adjoining the warehouse is the jewellery manufactory, a large bluestone building four stories high. At one time 100 hands were here employed in the manufacture of jewellery. As many as 5000 brooches have been turned out from this department, a fact which indicates the success that has attended the efforts of the firm to place this industry on a solid and prosperous basis.
Source: Victoria and its metropolis, Past and Present - Alexander Sutherland - 1888
Trev.